Let’s talk about your company – HairDesigner TV: what’s your desire to become in the next years?
“I would like to be the support for salons to produce 5-star hairdressers. Because so many times it is the 80:20 rule. Where 20% of the stylists is bringing in 80% of the wealth. And every time I talk to salon owners they go ‘yeah, but what about the 80% are only bringing in the 20%? How do you shift that around?’ What we are really focused on is how to make salons 5-star and who is not a 5-star stylist and how do we make them 5-star, how do we motivate them, inspire them and keep them on a career path so you don’t lose them to a booth rental. Which is such a threat in the United States to our industry. I wouldn’t get the success that I have enjoyed if it wasn’t for the iconic, amazing hairdressers that I’ve worked with. They are my teachers, they are my mentors. I want through HairDesignerTV.com, to be able to continue helping salons have extraordinary in salon educational program. So when people watch a tutorial they have to recreate it, and then they upload their photographs and we give them a review and we score them. So at the end they’ll have a scoring of stars and what they would have to do to become a 5-star. We have to build incentives around it. As a British hairdresser I have always been proud of what we do in England. Nowadays, I’m walking around the place and thinking the only hair that is super exciting are men’s. I’m literally turning my head and looking at these cool haircuts. So I’m looking around to the women going ‘Girls, what happened?’ I feel that hairdressers need to stop being so boring. So, that’s part of my mission too!”
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