The lost of a great Icon – who changed the face of beauty

Hi my dear Friends,

It is with great sadness that I share with you the loss of a great mentor and Icon within our profession. Horst Rechelbacher died Saturday 15th February of Pancreatic Cancer, he was 72.

Horst launched Aveda in 1978 with a staff of two and made him self a millionaire.  He was truly a rag to riches story, when he built a bridge between beauty and medicine, through his love for plant life. Horst always thanked his mother for this knowledge and inspiration, the plant world would become a life long passion.

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